Takin’ it to the Streets…
Sometimes the best advertising “vehicle” is one that doesn’t stand still!
Recently, we took our message about swimming in only 14 days to the streets in Virginia Beach, and boy did people take notice. They didn’t hear it on the radio, or see it in the papers…they got the message as they sat in traffic. Our new Anthony & Sylvan Pools “rolling billboard” proclaimed the quick turnaround from sale to swim and used a landscape company’s trailer as the pallet for the creative messaging.
The lifestyle photo grabbed people’s attention and the famed 877- SAY SWIM telephone number made it easy to remember. This new advertising “vehicle” may hold the key to “rolling up the sales numbers” for us this year in select locations.
Anthony & Sylvan – in the streets and the backyards!