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Anthony & Sylvan Pools Promotes Mitch Martinez to Vice President, Luxury Pools Segments


LAS VEGAS, NV (February 3, 2020) – Anthony & Sylvan Pools, the premier swimming pool and spa builder in the United States, announced today that Mitch Martinez has been promoted to Vice President, Luxury Pools Segments.

Prior to his promotion, Martinez served as General Manager of the Las Vegas Division for 17 years, where he developed an incredibly robust residential pool division, as well as an industry-transforming luxury pool business. With Mitch moving into the Vice President role, Christopher Cherney will join Anthony & Sylvan as the division’s new General Manager.

In his role as Vice President, Martinez will focus exclusively on growing Anthony & Sylvan’s luxury projects in Las Vegas and across the country.

“I am pleased to promote Mitch to the position of Vice President, Luxury Pool Segments,” said Mark Koide, CEO of Anthony & Sylvan Pools. “Under Mitch’s leadership as General Manager, our Las Vegas Division consistently won pool design and quality awards. I know he will lead the Luxury Pools Segments to great achievement, and that his successor, Chris Cherney, will follow in his footsteps.”

Martinez lives in Las Vegas and enjoys sailing, fishing and traveling in his free time.